Although there has not be any F1 GP in Mâcon, the last F1H2O GP of France, was held in Evian, on the Lake Leman.
2018 GP of France in Evian figures.
Budget: €400.000 (Estimated)
3,8 M Households reached through TV broadcasting.
+540 press releases reaching 15,7 M readers.
Gross Advertising Value for the City: $ 9,8M
Net Sponsorship Value for the city: $2,8M
In order to compare, the numbers for 2018 F1 car GP of France in Le Castellet are:
500 M Households reached through TV broadcasting.
For the same € invested, EVIAN GP get 57% of Le Castellet TV coverage, and 31 X more attendees !
NOT THAT BAD ….
Regarding that It is the very first GP of France (post Covid) the first edition of the F1H2OMACON GP will at first try to match Evian’s numbers.
4 M Households reached through TV broadcasting
+500 press releases reaching at least 15 M readers.